The Icon Hotel in Luton is a privately owned and operated boutique luxury hotel genuinely committed to providing impeccable personalised accommodation, services and facilities in an intimate and quirky one-off environment.

Our vision is to purposely differentiate ourselves from any other hotel particularly the larger chain-branded establishments.

The Icon is furnished in a themed, elegant and aspirational manner providing an ambience based on design and luxurious fabrics that are truly visible only in 5-star establishments. Our ambition is to be recognised as offering a unique guest experience at affordable rates.

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So much more particular than a mainstream chained hotel, we have 66 inspired suites and guest rooms (all en-suite), fitted with telephony, complimentary WI-FI internet, heat/air-conditioning, hospitality units, interactive TV, ironing centres, salon style hairdryers and state of the art 'Green' energy saving features.

Guest services are attended to by 24-hour hotel staff. Our on-site signature restaurant Capello's and Snug Lounge & Piano Bar both offer extensive menus and we are of course open to the general public.